Rise Explained

In 2012, I was a college student scrolling through YouTube when I stumbled on PSY’s “Gangnam Style.” Its quirky dance moves and catchy beat hooked me instantly, sparking my obsession with K-pop. Fast forward to 2025, and East Asian pop culture—led by South Korea’s Hallyu and Japan’s anime juggernaut—dominates globally. From BTS to Spirited Away, … Read more